Client
CeCe’s Wool
Industry
Pet products
Category
B2C
Description
When former New York State Senator, Cecilia Tkaczyk, decided to combine her love for sheep and dogs with a passion for sustainability and rural economic development, CeCe’s Wool was born. This innovative start-up sells locally sourced wool products, wool dog beds, organic catnip toys, wool pillows for people, and more. My role I enjoyed helping CeCe unleash her vision for sustainable pet products. I named products, wrote the product brochure, wrote the Thank You and Care Instructions brochure, crafted key message points for the website, wrote blog posts, and wrote the news release for the business launch.
