Direct Mail

Client
Milady Publishing

Industry
Cosmetology Education

Category
B2B

The Story
This unique mailer was extremely tactile, making it perfect for the hands-on field of cosmetology education. A 16-page booklet was nested inside a brochure that had pages that folded out in different directions, like an unfurling flower. The out-of-thebox design made it easy for me to have fun creating the message that was a big hit with its target audience, cosmetology school owners.

Score!
This piece pulled 3X the expected response rate.